SEO GROUP PRO – SEO Blog

I wrote on the blog several times a selection of keywords in the preparation stage to positioning time. This does not mean that we should stop and that once chosen words can not be changed. When you run the site should analyze carefully looking at the statistics, not only keywords that generate the entry of search engines such as Google or Bing, but also the user typed in a search engine inside.

Used to track the statistics we can include Google Analytics. Track your site’s search turns up as follows:

• Sign in to Google Analytics;
• Go to your profile page for which you want to change and click the “edit” in the “action”;
• Click on the “Edit” under “About the Main Website Profile ‘;
• In the “Search Site”, select “Track Site Search” and fill in the fields.

Persons who have a problem with that, I refer to Google.

On the keyword search through a search engine are visible inside the tab content -> Search the site -> search terms. Detailed information on this page (% search exits, the time after the search and the depth of the search) will give us a good picture of how subpages found meet the expectations of users and whether the case should not reflect on the changes.

Above all, however, we can thus pick keywords that are not yet covered in the strategy of SEO, including:

• Typos and spelling mistakes – especially in the case of foreign names of music groups or breeds of animals;
• Regional phrase – on this basis we can improve, title category, changing their order;
• Singular and plural – on sites with job offers in this way will check whether the current combination of the names of the profession with the location of title or header corresponds to what Internet users are looking for;
• New keywords in accordance with the subject of the page, but not included on it – in the case of auction services on this basis, you can enter new product categories.

Catching so keywords can include not only the meta tags, or include them in the contents of selected pages. They can also help us to improve the internal search results by adding mainly typos and other errors to the list of words, which will elaborate on the appropriate category. If for example the service offers of employment is a category called “Human Resources”, we should add to the list of words as “HR” and “staff”, so that you do not hit on the lack of results.

On the basis generated in this way the words can also create boxes with your search phrases often, but not rely entirely on this machine. As well, we can pick the most search terms related to the category and include them in the meta, after being reviewed for other tools that show the intensity of their search.

This is how and to what extent these data will be used, depends primarily on the traffic, because this type of analysis is to make sense only when a large database. My blog has about 230-300 hits a day, a search engine is located in a very distinctive place and use it for exceptions, so I have little data to validation. But on sites with thousands of daily visitors, such data are very helpful.

During the weekend of SEO appeared an article on career development in the field of SEO, and it intrigued me the most link to the already fairly old post Rand, which includes, among others obligations of employees at different positions.

And here there are 2 types:

• person from everything: the selection of keywords, optimize pages, acquisition backlinks, construction of facilities (both technical matters relating to the creation of parties, and creating them content – who is best known. “bait links”), overseeing the work of programmers, monitoring of competitors’ actions , tracking innovations in the industry, testing and implementing changes on their basis, etc.
• person qualified in one field – where is the link buildings it’s not more interested in her.

The first thing striking in most of them are PPC, and as to other requirements they are not too large, unless the positioning has also affected foreign parties. It seems to me that most people with at least 2 years’ experience could apply for this type of work, although the requirements for jobs are often a bit excessive.

But what of the responsibilities? Frankly I can not imagine the work focused on only one measure, although sometimes I get the offer to exchange links from people signing up as a link builder, so there are some people in Poland:) Sam, however, need differentiation and development opportunities, the best in all fields associated with the acquisition of traffic from search engines and more. Unfortunately, only a day has 24 hours … and that is why I wonder how many people report to work, in which the responsibilities can be found (in addition to typical activities for positioning), inter alia, creating graphics and text to develop marketing and internet sales (more here). This offer is only for SEO machine:)

And as for you looking responsibilities in the company positioners? Everyone has a plot? SEO is separated from the PPC? Can one person is doing as much as possible advice, and how to go on vacation there is no substitute for it what?

Sunday is a good day for catching up on the blog and thorough analysis of errors on your pages. About duplicate content is one of those recently interested me most, and today I found on one of his party errors involving crawling sort results: / So it will be another post in the series “Science for my mistakes”

• Introduction
• Errors causing DC
• How to block indexing of selected sub-pages?

Introduction

I will start with information from the Google Help:

Google tries hard to index and show only the pages containing a variety of content. The use of such filtering means that if, for example on the site are part of the standard version and printing, and none of them will be blocked in robots.txt or via a meta noindex tag in the search results will be listed only one of them.

That is the theory, and how it presents in practice? As usual, that the exception proves the rule. Without any problem can be found whether the search results or sort, or even a print version, together with major versions of sub-pages with the same or very similar content. It is the exceptions, which until then the “got away” Unfortunately, at any time can come to that is only one version and not have to be that which the webmaster wants to see there. Itself could be convinced of this recently described the situation (in the homepage and 2 addresses the problem of DC), when it suddenly after several years has been indexed with the address of the index.php (link to this address lost it somewhere on the page), and the main address disappeared from the index. As a result, only those items remained sub-pages, but the main page of the index.php in the address flew, because it did not backlinks.

The proposal of this so it is better to immediately protect themselves against possible wrong choice, instead of later versions to worry about how long it will take back to the old positions. Returning to the case on my website – search results have already been locked, but a notice had the option to sort the different values. They have been added in the tools for webmasters to your ignore list of parameters, but this is not sufficient in this case. Fortunately, I did not notice anything in serpach what I should be worried, so I’m done and I shall write a patch
Errors resulting in DC

Reproduction of content at different addresses in the same domain usually occurs in the following cases:

• Availability of the homepage such as multiple addresses: domain.com, www.domain.com, domain.com / index.php, domain.com / home.php, etc. – many options here;
• Indexing URLs with session IDs – Google is in effect identical versions of the same party;
• Indexing results sorting – the result may be identical or similar content at different addresses, including differing sequence of certain information;
• Indexing search results.

Depending on with which case we have to do, the solution of the problem is:

• A 301 redirect to the target version;
• Use the rel = “canonical”;
• Lack of indexing of selected addresses.

How to block indexing of selected sub-pages?

The best way to protect themselves against unwanted indexing of addresses is a combination of the following methods:

• Nofollow in links pointing to this address – thanks to this robot should not go after these links. This method is not sufficient, because Google can find links to other sites and will result in the sub;
• Lock in your robots.txt – it prohibits the entry robots for selected sub, but in a situation where they have already been indexed, it will only display the result in a form other than the standard, which is the same address as the place Title;
• Noindex – only in this way you can get rid of sub-sites from search results.

To speed up, you have the option URL removal tool for the webmaster.

As soon as I’m going to write about Duplicate content across multiple domains and I have observed problems associated with this issue. I do not know if I can do this in a week or until next weekend

The command site: may indicate 0 and does not mean the ban in some cases. Most of this situation we find in the case of new parties, which, depending on the DC with which we connect to, once they are indexed, and other times not. That is why changes in the site for the new party should not worry anyone.

This time, however, question the old pages that index correctly and suddenly disappeared from Google, or from the outset there were problems with their indexing. I will describe it by example.

I have a forum set up in 2005, which for several years there were no problems. In the first half of 2008, a few months I threw in the footer links, and then on to There are also several links inserted to rigidly. Screen this could be shown on the model of how NOT to insert links:) It was not too important for me to party, so I could afford such experiments despite the fact that from the beginning I had no confidence in this type of – and rightly so, because enough for a few months that Google its PR=0. So removed the footer of all links and waited for developments.

In recent days I noticed that Google some time ago completely out of index forum. It looked like a ban, but the there was nothing that could cause him apart from dull history with these links. They display, however, only temporarily, and have been removed long ago, on the side there was no hidden links, and the content no one should have reservations.

After adding a page to the Webmaster Tools, I found no information about the breach of the guidelines only that page is not indexed. Statistics index showed zeros everywhere and left me to check the “Download as Googlebot ‘, which explained the problem.

For some time I shall be writing a blog, but coming back from work I have power only at rest and beer with friends so Take advantage of free time on Saturday morning …
Google recently introduced are often very different types of news. Below is the abbreviation of these changes:

• Caffeine Update
• Indicate the position in Google
• Changes in the nofollow and use a hash
• Google Stats
• Rich snippets
• Other changes

Caffeine Update

One of the major changes is, of course, this last Caffeine Update, on which once grew loud at both foreign and Polish forums and blogs. I did not notice, however, that anyone of these changes Google troubled at the time of publication of information, encouraged to test and submit their comments.
Indication of the position of pages in Google

Several months ago I wrote about providing information about the position on Google using the cd parameter. I admit frankly that I did not notice whether this parameter has been added with the change of address to Google’s search results (now at Google’s address is added to the hash #) or a little later.

In the case of search for the phrase “seo blog” link to this blog begins www.google.pl/url?sa=t&source=web&ct=res&cd=2&url = which means that it was on 2 items. I wonder whether this information will be visible in Google Analytics. If someone is already tracking depends on the positions and their display in Analytics, may set a special filter.
Changes in the nofollow and use a hash

Due to recent changes in the treatment of links with the nofollow attribute, they began to think about the use of the above-mentioned hash transmitted to manipulate PR. Google itself encourages the use of hash in some cases, setting an example by using it at home.

Since the use of nofollow on internal links to the so-called. “Pr sculpting can be a disadvantage, they began to think about settling the less important sub-pages on one site address, using a hash to pass to the selected section.

Source: SEOmoz

Thanks to all links to sub-pages as prisoners to be considered as leading to the same address, and not, say up to 6 different.
Google Search Statistics

Quite recently, Google made available to their statistics. You can view the search for the selected phrase, location, time period, with the selected theme.

A detailed description of the statistics prepared by Mariusz Gąsiewski to your blog.
Rich snippets

Rich snippets are richer than ever before about the search results. In addition to the title, its description and address, as well as several other data, rich snippets will also include information such as guest book / movie, the number of reviews, and even the price or price range of the product.

It will serve as an example of googleblog.blogspot.com because Polish is still waiting for the results of this option.

About the rich snippets spoke recently Matt Cutts:

Detailed information about them can be found on the Google blog.
Other changes

This, however, not all the changes that we have recently observed. The other places of interest can be read here or here and although the second of the changes (enlargement of Google AdWords) relates to sponsored links, it can affect the behavior against organic links.

Last year I wrote a fairly general about why I think we make good time. I decided to raise this issue again mainly due to the fact that I deal with most of their parties, so even if I want to pull back from it more than just possible to insert links positioning. I care about this, that my time regardless of whether they are important facilities or subscription services are appreciated by their users and generate the most traffic and profits. Of course, not always succeed, there is little here but I will describe a situation that my reward my efforts.

• Natural links
• Generate traffic to landing pages
• The use of mailing
• Special thanks to members
• Digging articles
• Inquiries about advertising
• Content for free
• Collaboration with major portals
• Advertising in newspapers
• Advertising on the radio
• Advertising on TV

Natural links

I begin with my favorite topic, so links that parties won without my interference. Webmaster is not exhorting them to insert a not been giving them nothing in return for advertising. These are not always positioning links, but each of them in greater or lesser extent influenced the increase in the number of visits.

In the case of this blog, most links from other blogs with the same or similar subjects, and typically they lead directly to articles. Site dedicated to one of the television programs got a link from newsa on WP (the result was a huge increase in traffic, but unfortunately only the first few days). Unofficial page book the author gets the links on forums and other sites about him. Singer was noticed even at foreign sites.
Generating traffic to landing pages

At best, so I was able to match your ad banners that in it … more than 10% of users. Page ad had about 400 visitors (according to stat4u, which inflates a lot), and in more than 40 people (there already by Google Analytics). Last Monday was even better – party with 379 visits (by stat4u) generated 61 clicks on your ad (according to Google Analytics). Another party had 348 visits on Monday (according to Google Analytics), and clicks on the ad was 25 (according to Google Analytics). Perhaps some still do not seem to be much, but I was satisfied with these numbers
The use of mailing

In one of the sites registered tens of thousands of people, so it has been distributed through the mailing, you can quickly draw out a new service with a similar theme. The last time such an action by not passed up to 3 days, and the new site already had 100 accounts. Now, after several months, there are more than 450 I do not even count how many zapłaciłabym for mailing to the large number of users
Thanks from the members

It’s very nice when visitors write in order to thank you for useful information. Sometimes suggest that you change or add on to make it even better, and also send additional information, which sometimes I use the site.
Digging articles

The result of digging the article and getting it on the first page was written on several occasions. In my case, the maximum number of visits received on the first day of the excavation was … 12 631. As a result, the article also began to talk in the forums and also add to the other such services, but unfortunately, users are reluctant to dig clicked on the ads on the website and the vast majority of the left was right after reading the article. The increase in traffic, however, was seen by more than 2 weeks, for a completely brand new site was a good advertisement.
Inquiries about advertising

Inquiries about advertising in the form of links, articles, banners, mailing had sent both the landing pages, and back. As a result, fell a few cents for a portfolio
Content for free

For some sites have reported to me, people interested in writing lyrics for them. They were enthusiasts who adored it, and do not want any pay for it – enough to sign first and last name.
Cooperation with major portals

This year one of the very large and well-known portals, “said the establishment of cooperation in the part of the information available to him. While we do not generate a huge traffic due to the fact that the cooperation concerns one of their newer branches, but with such a partner’s better to be perceived by its users.
Advertising in newspaper

I admit frankly that he rarely read newspapers other than those related to the topic or general women’s health (eg, Cosmopolitan), but I happened to find your page ad in a magazine and there probably one of the readers of the blog will know exactly which newspaper about it By the way thank you for the publicity and appreciation of my efforts: ->
Advertising on the radio

It was quite a long time, but such a surprise, soon will not forget It was a period of increased interest in topic of one of my party, and I listened to the morning Eski. Then suddenly it rains address of my hand as one of the best collections of such materials and information about what exactly you can find here.
Advertising on TV

Even more surprising happened to me this week. Husband, as a representative of one of our websites, was invited to the television as an expert in this subject. I wonder what else is waiting for us
Summary

Often when I write that you can gain a lot on creating quality sites, I think they imagine that others do not know how advanced services. But they are not at all the style WP.pl Money.pl or only sometimes really small information sites. Do not have to immediately spend thousand per establishment or advertising pages, while useful to know PHP or husband programmer to write a system designed by taking into account my SEO tips. Just to make something for users that are appreciated and compensated advertising … and have a bit of luck.