During the weekend of SEO appeared an article on career development in the field of SEO, and it intrigued me the most link to the already fairly old post Rand, which includes, among others obligations of employees at different positions.
And here there are 2 types:
- person from everything: the selection of keywords, optimize pages, acquisition backlinks, construction of facilities (both technical matters relating to the creation of parties, and creating them content – who is best known. “bait links”), overseeing the work of programmers, monitoring of competitors’ actions , tracking innovations in the industry, testing and implementing changes on their basis, etc.
- person qualified in one field – where is the link buildings it’s not more interested in her.
The first thing striking in most of them are PPC, and as to other requirements they are not too large, unless the positioning has also affected foreign parties. It seems to me that most people with at least 2 years’ experience could apply for this type of work, although the requirements for jobs are often a bit excessive.
But what of the responsibilities? Frankly I can not imagine the work focused on only one measure, although sometimes I get the offer to exchange links from people signing up as a link builder, so there are some people in Poland:) Sam, however, need differentiation and development opportunities, the best in all fields associated with the acquisition of traffic from search engines and more. Unfortunately, only a day has 24 hours … and that is why I wonder how many people report to work, in which the responsibilities can be found (in addition to typical activities for positioning), inter alia, creating graphics and text to develop marketing and internet sales (more here). This offer is only for SEO machine:)
And as for you looking responsibilities in the company positioners? Everyone has a plot? SEO is separated from the PPC? Can one person is doing as much as possible advice, and how to go on vacation there is no substitute for it what?


